A booklet, likely from the Downtown Association of Santa Cruz, focused primarily on the upcoming opening of the Pacific Garden Mall. It opens up to other updates on local business and events. The cover is nicely illustrated.

Notables: Pacific Avenue Garden Mall, Kenneth Wenzel, Tom Cahill, Front Street Showroom, Odyssey Records, Rich Bullock, David Apostolos, Cobbler from Tolywanwood, The New Englander, Phil Musser, Frank Trowbridge, Palace Stationers / Palace Arts, Haber's Home Furnishings, The Drifters, Ed Leslie, The Platters, The Catalyst, Tampico Kitchen, Otila Gomez, Julio Gomez, Acapulco, Nancy Gularte, John Gularte, Trio Tropical, Del Mar Theatre, Leask's