A 1969 newsletter detailing advances and adjustments in the downtown business scene of Santa Cruz, most notably in the nearly-complete Pacific Garden Mall. There are also two articles on the attempted "hipness" of new businesses and of the possibility of competiton with 41st Avenue's upcoming mall.

Notables: Pacific Avenue Garden Mall, Don Fultz, Macdalen Street, Bob Becker, Jim Hammond, Ernie Dillon, Neil Walton, Retail Trade Task Force, Joel Summerhill, Don Hicks, Downtown Association of Santa Cruz, Rich Bullock, Odyssey Records, Channing Manning Bookstore, Ron Lau, Bookshop Santa Cruz, Pacific Grain & Grocery, Creative Clothing, Logo's