A 1924 booklet promoting businesses, locations, events, and activities across Santa Cruz County for the summer tourists. Featuring highlight articles, photographs, church & club directories, and plenty of local advertisements. Also contains information on the area, a map, & time tables for transportation.

Notables: Leslie E. Cranbourne / Leslie Cranbourne, C. E. White, artichokes, Freesia bulbs, John Maher, F. C. Royse, George Grey, C. W. Balzari, George C. Pratchner, E. R. Vaughn, S. A. Evans, H. S. Williams, Dr. W. R. Congdon, F. K. Hannah / Frank K. Hannah, W. R. Springer, R. E. Wagner, Karl K. Adams, F. L. Lewis, R. S. Tait, Hanly Hospital, Mission Hospital, Seabright Sanitarium, George H. Rostron / George Rostron, C. W. Pinkham, N. P. Sinnott, A. W. Wyman, C. B. Lewis, W. A. Horton, Willett Ware, H. E. Miller, Stanford Smith, H. L. Washburn, B. F. Crews, Harry C. Lucas, C. C. Houck, Harry J. Bias, Belle Lindsay, Cecil M. Davis, H. V. Trafton / Howard Trafton, Lloyd Bowman, J. F. Helms, A. A. Horton, Union Stage Depot, Santa Cruz Post Office, Santa Cruz Light Station / Santa Cruz Light House, A. C. Anderson, Santa Cruz Art League, Lick Observatory, sequoia sempervirens, Walter Cartwright, Ernest Frey, Santa Cruz Rotary Club, Santa Cruz Exchange Club, Capitola Company, Harry Rose, Capitola Pharmacy, Capitola Grocery, D. B. Dunn, L. M. Dunn, Hawaiian Dancing Parlors, W. P. Thomas, Hawaiian Gardens, Otar the Lampmaker, Del Mar Hotel, Soquel Grammar School, Mission Santa Cruz Mission, J. H. Leonard, H. J. Leonard, P. J. O'Reilly, Christian Science Reading Room, Theosophical Society Reading Room, Unity Society, street cars, Miss Swope's Summer School, Christian Churches of Northern California, Red Men, Methodist Conference, Native Daughters of the Golden West, Teachers' Institute, telephone pay stations, telegraphs, salmon, steelhead trout, Spreckels Ranch, Sunny Slope Bulb Gardens, E. S. Biggard, California Farm Bureau Egg-Laying Contest, W. E. Coats, radio concerts, El Rio Auto Camp Ground, Big Basin Redwoods State Park