An article and excerpts of late-nineteenth-century advertisements to look into the history of real estate in Santa Cruz; made by a local realtor who was a son of one of the subjects of the article.

Notables: Lincoln & Robinson, Grace Greenwood, Santa Cruz Progress, Samuel Drennan, Lucy McCann, Alfred Hinds, T V Mathews, Henry Meyrick, Morris Abrams, Louis Rittenhouse, R O Lincoln, O J Lincoln, F A Hihn Company, E H Robinson, Santa Cruz Surf, Elias H Robinson, Orlando J Lincoln, Mathews and Tuttle, Frank H Parker, Hoffman and Son, Joseph Skirm, A J Hinds, The Hills of Santa Cruz, Howard Glyndon, Laura Catherine Redden Searing / Laura Searing, Elsa McGinn, Convention of Instructors of the Deaf