A 1964 booklet serving as an excellent introduction to Santa Cruz history, from the earliest arrival of the Portola Expedition to the 1910s. Elaborately illustrated and abundant with historic photographs; it was sponsored by a local investment firm, and the envelope it came in is on the last page.

Notables: Don Gaspar de Portola, Hernando Cortes, Alta California, Juan Rodriguez Cabrillo / Juan Cabrillo, Francis Drake, Sebastian Vizcaino, Count de Monterey, Antonio de la Acension, Junipero Serra, J Fages, Costanso / Miguel Costanso / Miguel Constanso, Ortega, Juan Crespi, Santa Cruz Mission / Mission Santa Cruz, Francisco Palou, Fermin Francisco de Lasuen, Luis Peralta, Eagle Hotel, Sisters of Charity Building, Swanton House, Santa Cruz Post Office, Costanoan, Hermengildo Sal, toussi, Andres Quintana, Villa Branciforte / Villa de Branciforte, Diego de Borica, Plan of Pitic, Alberto de Cordova, Hippolyte Bouchard, Pablo Vicente de Sola, Joaquin Buelna, Guillermo Barton / William Barton, Moran, Weeks, Molina, Mackiger, John Fremont, Bear Flag Revolt, John Sloat, Joseph Ladd Majors / Joseph L Majors / Joseph Majors, Adna Hecox, alcalde, Santa Cruz Lighthouse, Benjamin Case, Elihu Anthony, Bernheim Company, Camp Thunder, Fred Swanton, Shedden, Lily, Charles Hammer, Ely, Chace, Dunlap, John Tanner, Dick Thompson, J P Smith, Sunshine Villa, calaboose, IOOF Building, Santa Clara Turnpike Company, F H Hihn, John Hames, John Daubenbiss, F M Kitteridge, California Stage Line, Frank Stevens, James Birch, Charley Parkhurst, Santa Cruz Town Clock, Francis Willard, WCTU, Indepedent Order of Templars, Sons of Temperance, Women's Christian Temperance Union, Bands of Hope, Pierre Sainsevain, Paul Sweet, Davis and Jordan, Cowell Lime and Cement Company, Isaac Graham, Peter Lassen, Quincy Hall, Chesnutwood Business College, Santa Cruz High School, Holy Cross School, Daughters of Charity, Evergreen Cemetery, Rancho San Agustin, J G Tanner, London Nelson / Louden Nelson, Orrin Blodgett, grizzly bear, Belva Lochwood, free water, Santa Cruz Public Library, Santa Cruz Carnegie Free Public Library, Andrew Carnegie, Frederick A Hihn / F A Hihn, Loma Alta Farm, Humphrey Pilkington, T D Beasley, Bango Club, Royal Heath, Hi Kron, Henry Heath, Thompson Houston Incandescent Light System, A P Swanton, F W Swanton, Casa Del Rey Hotel, William Jeter, Del Monte Hotel, Pacific Ocean House, Pope House, Riverside Hotel, Ocean Villa, Wilkins House, Eastern Hotel, Bay State Cottages, Seabeach Hotel, Santa Cruz Beach, Tent City, Tiburcio Vasquez, Fire of 1894, Frank Alzina, Howard Trafton / Howard V Trafton, Santa Cruz Venetian Water Festival, Santa Cruz Casino, Tom Fallon, Santa Cruz Court House, Hugo Hihn, Grover and Company, Union Depot, Thomas B Pilkington, Camp Alhambra, J A Pilkington, Seabright Improvement Society, Seabright Library, Martha Pilkington Wilson / Martha Wilson, David Wilson, Jasper Wilson, IOOF Cemetery, Richard Pilkington, Villa Fontenay, C Witney, Anita Gonzales, Josephine Turcot, Fred McPherson, Pacific Sentinel, Great White Fleet, Glenwood Hotel, C C Martin, California Powder Works, Paradise Park, Germania Hotel, Santa Cruz Hotel, Arcan Street, E G Wilson, Frank Wilson, Tanner Wilson