This booklet possesses a series of chart and statistics for the state of commerce in downtown Santa Cruz in early 1989. It begins with a breakdown of business types in the downtown area, then compares sales to Santa Cruz City, then to Santa Cruz County. Afterwards it details demographics of shoppers on multiple ranges to gauge who and how people are shopping. At the end is a list of sources.

Notables: Pacific Garden Mall, River Street, Laurel Street, Center Street, North Pacific Avenue