A newsletter for Santa Cruz's Downtown Association which covers an array of subjects, with a focus on the city council's recent decision to keep fire sprinklers voluntary & a recent customer poll for interest in shopping at the Pacific Avenue Garden Mall on Sundays.

Notables: Matt Farrell, Terry Spodick, K Teresa Ellis, Karen Calcagno, 41st Avenue Business Association, Dirk Martin, Santa Cruz City Council, Tom Brezsny, Rick Kuhn, Santa Cruz Police Department, Palace Arts / Palace Art & Office, Pacific Garden Mall, Arbor Day, Birdfeeder Contest / Birdhouse Contest, Tourism Committee, Bruce Bratton, Children's Holiday Parade, Estival Festival, Neal Coonerty, Copy Cat Graphics, Instant Signs Banners