A newsletter for the businesses of downtown Santa Cruz from October of 1988, detailing the recent successful events, the upcoming holiday season plans from Halloween to Christmas, and a number of commemorations for the month, most notably the 20th anniversary of Pacific Garden Mall. Includes multiple advertising leaflets.

Notables: Business Looks at the Candidates, The Sounds and Sights of Christmas, Children's Holiday Parade, Union Grove Music, Bruce Bratton, Mr Kazoo, Bobbie Jo Nelson, Kathleen Smith, Yerba Buena Health Foods, Rick Kuhn, Estival Festival, Carol Staudacher, The Inside Outside Shop, The Whole Animal Resource Store, Pacific Avenue Garden Mall, Christmas Magazine, Shelly Pearson, Photos with Santa, Christmas Toy exhibit, Octagon Museum, KSBW, Pre-Holiday Mixer, Family Halloween, Kathy Edwards, Executive Promotion Committee, Gary Patton, Mardi Wormhoudt, Leask's Department Store, Sandy Leask, Roy Trowbridge, Chi Concepts, Laurence Ostrow, KLRS 99.1, KSCO 1080, Dennis Dalton