A 1964 leaflet promoting the Santa Cruz City's agencies while introducing plans & proposals for the next 25 years. The front has a map with predictions for 1990, and the back details efforts from these departments: Santa Cruz City Council, Santa Cruz Planning Department, Redevelopment Agency of the City of Santa Cruz, Santa Cruz Water Department, Santa Cruz Finance and Records Department, Santa Cruz City Attorney, Santa Cruz Police Department, Santa Cruz Fire Department, Santa Cruz Public Works Department, Santa Cruz Parks and Recreation Department, and Santa Cruz Public Library.

Notables: Housing and Home Finance Agency, Housing Act of 1957, Small Craft Harbor, Sherman M Wyman, Dr John W Morris, Cecil Bates, Verne Austin, Richard Bailey, William E Bray, Dorothea M Jones, Dr Carl Nelson, Neal G Walton, Villa Nueva, San Lorenzo City Park, San Lorenzo Park Project, A G Conquest, Arnold Levine, Lela E Swasey, Olin C White, Sam Combs, Martha Gion, Newell Creek Dam, Loch Lomond, Brown and Caldwell, Ray J Seller, Calvin L Gleason, Thomas A Butler, Robert R Rittenhouse / Robert Rittenhouse, George A Peers, Weston L Webber, Albert J Miller / A J Miller, Rodney R Atchison, Geno J Pini / Geno Pini, John T Sinnott, Yacht Harbor, Wilson H Fieberling / Wilson Fieberling, Harvey West Park, municipal wharf, Maude B Sharp, Santa Cruz Jaycees, Lighthouse Point, Ralph Castro, A L McCommon, Jeane D Ley, B F Ridenbaugh, Dr Enrico Raffanti, Ralph Gray, James Hammond, Carl R Bengston, Santa Cruz Public Library, Warren Penniman, Wendell Van Houten, John D Bryne, Roy Bergazzi, Chester Bordwell, Geraldine G Work / Geraldine Work, Westlake Park