A directory book primarily for visitors of Santa Cruz in the 1940s. Plentiful local advertisements throughout. Beginning with an introduction on Santa Cruz's recreational virtues, followed by a list of clubs, lodges, & unions. There is a map and directory of all streets of the city. Following is various transportation lines, distances to notable cities, and fire alarm signals. Also included is a list of local churches, recommended travel routes, and worthy tourist destinations. To finish off is an alphabetical list of conveniences and a numerical telephone guide.

Notables: R A Mellon, George Griz, H E Miller, W R Bettencourt / Walter Bettencourt / Walt Bettencourt, June Borina, Lola Swasey, J R Devitt, Edith E Fikes, Arnold Baldwin, Syd Carter, Dr J O Raffety, J L Atteridge, W A Deans, Rose Rostron, Harry MacBain, Alvin Gregory, Phillip Rowe, Frank Clement, C M Aldrich, Mabry S Bibbins, Phillip Souza, Bill Brookman, Wallace Richey, A J Miller, Elmer Dakan, John Luthin, Donald Bruce, Louis Gomes, Al Hunstman, Walter Keller, J Frank Murphy, Homer Cornick, Mal Sinclair