This magazine casts a light onto the artistic scene of the Santa Cruz area through the use of biographical articles, black-and-white photographs of their artwork, and interviews with the artists associated with the Santa Cruz Art League and the Hayward Art Association. Their backgrounds, inspirations, and artistic tastes and focus are illuminated. At the end is a final word from the SCAL's publicity manager, and a series of advertisements.

The magazine's publication date was derived from page 33.
Highlighted artists: Margaret Rogers / Margaret E Rogers, Leonora Naylor Penniman / Leonora N Penniman, Cor de Gavere, Addie Kleist / Addie L Kleist / Addie Littlefield Kleist, Mabelle Blanche Fulmer / Mabelle Fulmer, Lillian Mae Huebner / Lillian Huebner, Maud R Keever / Maud Russell Keever / Maude R Keever / Maude Russell Keever, Winnie E Chamberlin, Katherine E Wallis / Katherine Wallis, Warren Chase Merritt / Warren Merritt, Mrs Tom Polk Williams Jr, Clarence Taubenheim, M K Bryan / Mary Katherine Bryan, Dr John D Fuller, Frank L Heath / Frank Heath, Lillian J Heath / Lillian Heath, Gertrude Stone Brooks, Ella Williams, Hazel Rittenhouse, Ellen Hill, Nelle Fischer / Nellie Fischer, Marion Ross / Marion N Ross, Hazel Hohberger / Hazel Bobb Hohberger / Mrs Roy A Hohberger, Wilda Reed, Myrtle Kester, Ralph G Hitchcock, Joyce Massey, J Wilbur McCutchan, Sidney D Bunce / Sidney Bunce, Francis Harvey Cutting / F H Cutting / Frank Cutting / Frank H Cutting, Irene Browne, Kenneth Browne, Ben Koontz, Elmer Stanhope, Jean Hale, Vicki Prioste, Ethel Grau, Will Frates, Marie Imhof / Marie M Imhof
Other artists: Claude Buck, Philip H Dodge, Lionel Feiniger, Armin Hanson / Armin Hansen, Charles Guerin, Dudley Craft Watson, A W Best, Hugh Breckenridge, William Chase, Thomas P Anshutz, Mary Everett, Theodore Lukitz, Lee Randolph, Hoyland Bettinger, Virgil Kester, Jacques Schnier, Vaclav Vytlacil, Hans Hoffman, Millard Sheets, H H Sanders, Herbert Sidney Percy, Richard Sidney Percy, James Ward, William Ward, Arthur Gilbert, Glenna Harris, Carlton Ball, John M Cox, Charles Horton, Manuel Valencia, William Emerson, Carl Sammons, Nell Reitzel, Dr Marques E Reitzel, J Theodore Johnson, Frank Meyer, Howard Cook, Renee Weaver, George Post
Other notables: oil painting, water color painting, Santa Cruz Art League, Elizabeth A Rogers, Waldo S Coleman, Crocker Art Gallery, Hagerman Gallery, Berkeley Art Gallery, Penniman Santa Cruz Title Company, Blue Four, Legion of Honor Shows, Dutch Barbizen, London Royal Academy, Wisconsin Painters and Sculptors, Milwaukee Art Institute, Santa Cruz Sonnet Club, Edwin Markham Poetry Society, china painting, Society of Western Artists, F R Fulmer / F Roy Fulmer, Native Daughters of California, Verna Tanner, Charles Cummings Art School, Santa Cruz Woman's Club, OES, Queen of the White Shrine, Santa Cruz Chamber of Commerce, city beautification committee, Corcoran Art School, Pennsylvania Academy of Fine Arts, Montreal Art Gallery, Paris Salon, Royal Canadian Academy, Queen's University, Petit Palias, Walker Art Gallery, Marilyn Ann Brumit, Alfred Brumit, Edward R Wiseheart, Sylvester Wiseheart, Ferargil Galleries, San Francisco Museum of Art, Marie von Sabern, Prints magazine, American Water Color Society, Mamaroneck Public Library, Orienta Beach Club, Honolulu Academy of Art, Watsonville County Fair, Stanford University, Mark Hopkins Art School, Chicago World's Fair, St Louis World's Fair, First Methodist Church of Santa Cruz, Santa Cruz Public Library, china painting, San Carlos de Borromeo, Palomar Mountains, Pala, Mission San Rafael Arcangel, Richard Brooks, David Brooks, California School of Fine Arts, Northern California Artists, Gump's, Paul Elder's, San Rafael Dominican College, Dr Carroll B Andrews, Dr Thomas Smead, Leon Sloss, Eleanor Roosevelt, Marie Ropp, Reba Watterson, Princeton High School, New York State Teachers College, California School of Fine Arts, Anna and the King of Siam, Perry Ross, Salinas Fine Arts Club, Salinas YMCA, Gallup Intertribal Indian Ceremonial, decoupage, insects, Santa Cruz County Fair, St John's Wood, Thomas Wilton Art Gallery, Brownes' Studio, Mills College, Castro Grammar School, Hayward Art Association, Alameda County Fair, Occidental Hotel, Dr E C Grau, Sunset Elementary School, Tucson Art School, Frates-Stanhope Gallery, International Kitchen, Lake Merritt Hotel, Berkeley Public Library, Golden Gate International Exposition, San Francisco School of Fine Arts, Pescadero Summer Art School, Club Alsam, Santa Cruz Oratorio Society, Valparaiso University, Walter Huebner / Walt J Huebner, City Beautification Commission, National Artists' Association