A tourism guide spanning all of Santa Cruz County for the month of June, 1971. Particularly focuses on the history and present contest of the Miss California Pageant. Also included are articles on:
-the Santa Cruz Boardwalk
-the Municipal Wharf
-various flourishing businesses of the county
-the Pacific Garden Mall
-an interview with Vester Dick, the pageant's primary photographer
-an interview with Bill Bullwinkle
-the history of place names in the county
-a new thrift store in Santa Cruz, and cactus shop in Scotts Valley
-short histories on Aptos, Scotts Valley, and San Lorenzo Valley, & their merits
-all recently open businesses of Capitola

Notables: Edward J Kalem / Ed Kalem, Silvia G Kalem, Dorothea Kalem, Jose Luna, Harriet Stonebraker, Robert Du Boise, Faye Lanphier, Karin Kascher, Santa Cruz Art League, Stephen Washburn, Neptune Baths, Cocoanut Grove / Coconut Grove, John Philip Sousa, Glenn Miller, Dorseys, Guy Lombardo, Fred Waring, Count Basie, Stan Kenton, Russ Morgan, Paul Whiteman, Xavier Cugat, municipal wharf, Carniglia, Stagnaro, Malio's, Miramar, Norm Lezin / Norman Lezin, Salz Tannery, Dead Cow Leather Shop, William Wrigley Jr, Ben Duerr, Thomas J Lipton, Clayton Lawson, Max Walden, Cooper House, Pacific Avenue Garden Mall / Pacific Garden Mall, Chuck Abbott, El Gordo Mexican Restaurant, Dorene Pate, Joel Jensen, Walter Mole, Chris Popovich, Barbara Hancock, Wells Fargo Bank, Richard Nixon, Jean Emery, Lee Meriwether, African Challenge, Ed Webber, Natural Bridges State Park, Annette Kellerman, Earl Carroll, Ku Klux Klan, Skip Littlefield, Russ McCallie, Abigail Van Buren, Dear Abby, Toni Corporation, Valley Gardens, Sharon Barath, Steve Barath, Steve Loomis, The Last Supper, Katherine Stubergh, Juan Crespi / Father Crespi, Gloria Pack, The Ark, Frank Fontaine, Godfrey Cambridge, Phyllis Diller, Kettle's, Geyer Galllery, Aptos Village, Roaring Camp, Big Basin Redwoods State Park, Burl Theater, Pacific Mills, Harry Love, Ben Lomond Castle, Henry Cowell Redwoods State Park, Scotts Valley Cactus Garden, Barry Wilcox, Toni Wilcox, Joseph L Majors, San Agustin Rancho, Santa's Village, Lost World, Axel Erlandson, Alfred Hitchcock, Sky Park Airport / Skypark Airport, Capitola City Museum, Cipriano Dodero, Al Palm, Eva Palm, Gary Geyer, Carin Geyer, Artifacts, The Store, Batik, Richelle's, The Pelican, The Plum Tree, Aries Arts, SpirWicks, Michael Weaver, Sam Hill, Bruce Carlson, Craft Gallery, Capitola Wharf,