This paper has articles focused on the paper's publisher-association, as they look into the past at their successes for the town. Includes is a slew of advertisements as well. Notables: General Ked Harts, Carlyle Miller, R F Brown, Newton J Hale, Hale's Brothers Department Store, Harvey W Edmund, PG&E, W C Griffin, Louis C Muller, Roy E Warner, A Bandettine, Harry G Watters, Victor A Chargin, Paul W Wood, Charles Tilghman, Charlie Spencer, Earl Mader, Harry Van Kaathoven, Anna Sambuck, Harry B Lyon, Alfred Green, E A Breyman, John Franich, Angie Hansen, R T Maddocks, Velma Peterson, Olof Olofson, Tim Day, James R McKenzie, George Christoph, Eva Bernard, Bert Biele, Colonel Frank Smith, William Rice, George Brockman, George S Nolte Company, Rio Del Mar Country Club, Hotel Don Rafael de Castro, Rafael Castro, Van's Market, Senator Grunsky, Benjamin Schreyer, Lindgren & Swinerton, Camp McQuaide, Monterey Bay Academy, Santa Cruz Sentinel, James M McKenzie / J M McKenzie, Ed Vautier, H B Kueny, William B Sherman, Tom Blanchard, Frances Roberts, Jerry Stanley, George E Gibson, Aptos Beach Inn, Vernon Baird, Gilbert Ball, Marcellus Marceron / Marc Marceron, Frank Thomas, Virginia Bella, Rio Del Mar School, Jim McKenzie, Sam Black, Elizabeth Gawain, Francis Violich, Lewis Nelson, Dr Robert Swenson, Steve Leonard, Vernon L Baird, Les Orlandi, Dr D B Williams, John W Ciedeburg, Howard Rasmussen, Rita Straub, Ward Derryberry, W B Sherman, Wally Henry, Jerry Straub, Boy Scout Troop of Aptos, Esplanade, Colonel O M Magee, Peninsula Properties Company, Gus Wahlberg, Larry Hall, John Pollard, Charles S McCandless Engineering Company, Thomas A Black, Shore del Mar Apartments, James DuMond, Robert Vessey, Bernard Reak, Wallace Henry, David Brumfield, Grant Wrathall, Aptos Chamber of Commerce, Fisher Contracting Company, Cabrillo Music Festival, Soquel Creek Water District, Melba Ray, Genevieve Wayne, Beth Bachler, D F Teasdale, Sue Stapleton, Isobel Jordan, Gloria Pollard, Claire Vessey, Win Reak, Billie Fath, Lucy Smith, Norma Eldridge, Allen Quayle, Fern Tobey, M V Ray, La Selva Beach Club House, The Montels, Mike Facelli, Donald H Moore, Bob Stapleton, Hazel Thomas, Jim DuMond, Bill Sherman, Doris Sherman, Isabel Jordan, Sue Kesterson, Winn Reak, Marolyn Zacharias, Betty Harrison, Ruth Larsen, Katherine Taylor, Helen Devine, Jo Isenburg, Dr Robert E Swenson, Fred Loomis, Standard Oil Company, John Mason, Aptos Beach Pines, Rio Sands Motel, Aptos High School, Rancho del Mar Shopping Center, Deer Park Tavern, Driftwood Restaurant