This booklet is lush with photographs of farming, with a focus on irrigation. The inside opens to a detailed map of soil conservation efforts nationwide. Also included is a small number of advertisements as well.

People: Stanley Phillips, George Petersen, Leland Ford, Joe Chamberlain, Foster Hutchings, Robert Blohm, Jack Dolan, Wilbur Sandholdt, Nelson Giberson, Peter Fanucchi, C M Coffey, Russ Coburn, Henry Washburn, Irving Pearce, A E Bode, Lew Hanks, George Watt, Everett Richards, Charles Larson, Clyde Seibert, Carl Bronson, Joe Kirby, Tom Porter, Bud Enos, Ed Kelley, Phil Rowe, Bob Blohm, Ed Seely, Frank Capurro
Other notables: Santa Cruz County Farm Advisor, Corralitos Creek Demonstration Project, Soil Conservation Service