Included is: a poem lauding the Santa Cruz area, a detailed map of the area, a description of the upcoming Wilder oil well, fire alarm signals across the area, a description of Fred Swanton being elected Mayor, a mention of Roald Admundsen, a population count of 15,000, and several photographs.

Businesses: Brookdale Lodge, George Feakes Coal and Wood, Amelia Biagini, Patterson's Egg Packing Plant, The Mode, The Smart Shop, Sentinel Publishing Company, Chaplin's Billiard Hall, The Friendly East Side Methodist Church, W H D Hornaday, Glad Tidings Tabernacle, Ben F Smith, The Advent Christian Church, George Armstrong, Booth's Automobile Camp Ground, W H Booth, Scientific Massage (the "Battle Creek method), Lincoln National Life Insurance, Brown's Automobile Repair Shop, H F Brown, Barton's Cleaning and Dyeing Works, R S Barton, Nikko Company Oriental Art Goods, Ideal Fish Restaurant, Hanly Institute, Mary J Hanly, Beautician Salon, Bud George, C E Canfield & Son, Palmer Drug Company, Scotts Agency, Gourdier Electric Company, The Best Tamale Parlor, Stubendorf, Rideout Typewriter Exchange, J H Saunders, Hocom Brothers Furniture, Virginia Hotel, M M Dillon, Mother Goose Tea House and Gift Room, Hanson Corset Shoppe, Marks & Leonard, Hotel Metropole, S I McCoull, Owens Brothers Transfer and Storage Company, Harry E Murray, Seabright Sanitarium, Dr W E Fehliman, Dr Stanley Dowling, Santa Cruz Brush Manufacturing Company, W Crocker, Santa Cruz Awning Auto Top Tent Works, Thomas A Place, Santa Cruz Floral Company, Clare Fagen, C K Barber Shop, Rittenhouse Brothers, Piedmont Court Apartments, Becknell's Golden Rule Store, Buckhart's, Kiwanis International, Emmet Rittenhouse / Emmet C Rittenhouse, L F Hinds, Louise Millinery Sport Clothes, Leask's Seaside Store, Murphy & Roff