There is a follow-up for the Ford automobile giveaway at the bottom. (See: MS-SANTA CRUZ-MOVIE THEATERS UNIQUE-44)
Notable films: Cupid's Fireman, The Timber Queen, The White Rose, The Exiles, The Grail, Black Oxen, The Extra Girl, Her Reputation, Anna Christie, Refuge, Ladies to Board, The Song of Love, Twenty One / 21, Love Letters, Hell's Hole, The Love Master, When a Man's a Man, Reno, Under the Red Robe, Name the Man, Wild Oranges, Cameo Kirby Unseeing Eyes
Notable people: Buck Jones, Ruth Roland, D W Griffith, Richard Harding Davis, John Gilbert, Dustin Farnum, Conway Tearle, Corinne Griffith, Gertrude Atherton, Mabel Normand, Thomas H Ince, May McAvoy / Mae McAvoy, Lloyd Hughes, Blanche Sweet, Katherine McDonald / Katheryn McDonald, Tom Mix, Norma Talmadge, Richard Barthelmess, Shirley Mason, Strongheart the wonder dog
Employees: Frank Macauley, Joseph Piffero