Shops on Pacific Avenue. ( J.E. O'Conner Gun and Locksmith, Stikeman and Pierce Groceries and Fruits, and F.W. Woolworth). The truck belongs to the Sperry Flour Company. The two men standing on the back of the truck are holding a pigeon. It may have been an event to advertise Sperry Air Service.The Sperry Flour Company used carrier pigeons to deliver orders from the remote parts of the county to the Sperry store in downtown Santa Cruz.

Source of information: Museum of Natural History