The document highlights the conflict between land conservation and urgent housing needs in Santa Cruz County. ​It mentions that many areas have been lost to housing and industrial developments. Conservationists argue for preserving land for public welfare, while developers push for housing projects. A task force recommends increasing housing availability in cities, with a goal of housing one million people. The population growth in Santa Cruz County necessitates the creation of more homes and jobs. ​The document notes that 39% of surveyed individuals care about land-use issues, indicating public interest in the debate. The proposed De La Cruz Beach development is a focal point of contention between conservationists and developers.
The document mentions the potential for 24,000 persons to be accommodated through development or clean industry.
It emphasizes the importance of public opinion in shaping future land-use decisions in the county.