Swanton journeyed
south and closed a contract with the Robards-Reid Company of Santa Paula. The company
(which, readers were assured, had "produced 321 pictures without a single failure," SC Surf,
January 29, 1917) moved into the Fer Dal studio where
of operation and
leave to the vision of the reader, the many benefits that can come to him and his community.
For where there is an active motion picture production company in their midst, there must be
reflected a considerable portion of its prosperity