Prominent Merchants, Landlords and Businessmen:

- Robinson and Co. (Realtors)
- San Lorenzo Livery Stables
- Hotel Capitola
- F.A. Hihn Company
- J.G. Tanner
- Riverside Hotel and Cottages
- The Bedell (housing)
- Bonner Stables
- Hinkle's Cash Store
- C.E. Towne, the Grocer
- The Model Drug Store
et. al