The article details his involvement in the newspaper business along with his brothers Seymour and Elwin through his inheritance from his uncle C.C. Rodgers. He published the Mt Echo for many years. Born in Boulder Creek to his father W.S. Rodgers Sr and mother Cleo, the family had a ranch in the mountains above the town but moved in to town so that he could go to school. W.S. Rodgers Jr. married into another pioneer family when he married Martha Peery. He died after a long illness leaving two young daughters.