Badge of Pride
Santa Cruz Skateboards 'Classic Dot' logo
Article discusses the development of the Santa Cruz Skateboards "Classic Dot" logo, including its design by Jim Phillips, the popularity of the original and its variations among locals, and the spread of the logo's visibility internationally. Three photos by Dan Coyro depict: Santa Cruz Skateboards employees wearing logo attire and Santa Cruz Skateboards production facilities. Article also shows a sample of additional logos designed by Jim Phillips.
Article discusses the development of the Santa Cruz Skateboards "Classic Dot" logo, including its design by Jim Phillips, the popularity of the original and its variations among locals, and the spread of the logo's visibility internationally. Three photos by Dan Coyro depict: Santa Cruz Skateboards employees wearing logo attire and Santa Cruz Skateboards production facilities. Article also shows a sample of additional logos designed by Jim Phillips.
Creator:
Baine, Wallace
Source:
Santa Cruz Sentinel
Date: 2010-09-12
Type:
NEWS; DOCUMENT
Coverage:
2010s
Identifier: CF-53560
Collection
Citation
Baine, Wallace. “Badge of Pride.” Santa Cruz Sentinel. 2010-09-12. SCPL Local History. https://history.santacruzpl.org/omeka/items/show/129348. Accessed 18 Aug. 2026.