Downtown's bread and butter shifts to beads, brews and jams

Article describing economic and retail changes in downtown Santa Cruz since the 1989 Loma Prieta earthquake. The piece reports a shift from traditional apparel and general merchandise stores to specialty retailers, restaurants, and entertainment venues. Includes 1988 vs. 1993 taxable sales data and discussion of the impact of department store closures.
Creator: Franklin, Denise
Source: Santa Cruz Sentinel
Date: 1994-12-29
Type: NEWS; DOCUMENT
Coverage: 1990s
Identifier: CF-44751

Collection

Citation

Franklin, Denise. “Downtown's bread and butter shifts to beads, brews and jams.” Santa Cruz Sentinel. 1994-12-29. SCPL Local History. https://history.santacruzpl.org/omeka/items/show/120580. Accessed 26 Aug. 2025.