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https://history.santacruzpl.org/omeka/files/original/b6dc403cf4b82ab017d3454d31165222.pdf
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Photographs of the Santa Cruz Beach Boardwalk Area:
The 1904 Casino and Boardwalk
By Library Staff
Fred W. Swanton grew up in Santa Cruz and attended Heald's Business College in San Francisco. His career was that of
promoter, entrepreneur, and developer. (He was also a three-term mayor of Santa Cruz.) One of his enterprises was the
development of the beach area. In 1903 he organized the Santa Cruz Beach, Cottage and Tent City
Corporation to build the casino and other structures. He was the director-general of the corporation.
To the right is a photograph of Mr. Swanton from the "Program of Events" of the Santa Cruz Marine
Pageant of 1912. He was the Director-General of the Santa Cruz Water Pageant.
In the summer of 1904, Neptune's Casino opened with 500 dressing rooms, a plunge, a cafe and a
grill, a ballroom and two roof gardens. It had been built for $33,276, exclusive of plumbing,
hardware, painting and wiring. In addition, a pier was built at a labor cost of $1000—the Corporation
had supplied the building materials.
Below is a segment of a large, panoramic photograph taken in 1904 and titled, "Beach and Bathing
Casino, Santa Cruz, California."
Fred Swanton
View of the Casino from the ocean
Here is another segment of that panoramic photograph. It shows the "Electric Pier," later to be known as the "pleasure
pier." Electric wiring was run through the tubing of the railing and electric lights were mounted on poles which ran the
400-foot length of the pier.
The Electric Pier
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�This photograph, dated September 1904, shows the casino from the street. The number 11 street car is approaching the
casino on Beach Street.
View of the Casino from the street
On June 22, 1906, the casino burned down. The fire had begun in the kitchen and destroyed the casino, plunge and
much of Tent City. The cause of the fire is not known. Mr. Swanton reacted quickly. He rented a circus tent to serve as
the casino for the summer and erected smaller tents on the beach as changing rooms.
The Casino on fire
It is the library’s intent to provide accurate information, however, it is not possible for the library to completely verify the
accuracy of all information. If you believe that factual statements in a local history article are incorrect and can provide
documentation, please contact the library.
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Dublin Core
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Title
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Santa Cruz History Articles
Description
An account of the resource
Original articles by library staff and by local authors and material from historical books.
Articles on Santa Cruz County history, many with illustrations, are available here.
The Santa Cruz Public Libraries is grateful to our local historians and their publishers for giving permission to include their articles. The content of the articles is the responsibility of the individual authors.
It is the library's intent to provide accurate information. However, it is not possible to completely verify the accuracy of individual articles obtained from a variety of sources. If you believe that factual statements in an article are incorrect and can provide documentation, please contact the library.
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Santa Cruz Public Libraries
Document
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Original Format
If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data
Digital file
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Identifier
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AR-062
Title
A name given to the resource
Photographs of the Santa Cruz Beach Boardwalk Area: The 1904 Casino and Boardwalk
Subject
The topic of the resource
Boardwalk
Casino (Boardwalk)
Swanton, Fred
Creator
An entity primarily responsible for making the resource
Library Staff
Publisher
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Santa Cruz Public Libraries
Coverage
The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant
Santa Cruz (City)
1900s
Format
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Text
Language
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En
Type
The nature or genre of the resource
ARTICLE
Tourist Attractions
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PDF Text
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���
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Local News Index
Description
An account of the resource
An index to newspaper and periodical articles from a variety of Santa Cruz publications.
It is a collection of over 87,000 articles, primarily from the <em>Santa Cruz Sentinel</em>, that have been clipped and filed in subject folders. While these articles of local interest range in date from the early 1900's to the present, most of the collection and clipped articles are after roughly 1960. There is an ongoing project to scan the complete articles and include them in this collection.<br /><br />Also included are more than 350 full-text local newspaper articles on films and movie-making and on the Japanese-American internment.<br /><br /> In addition, this is an online index for births, deaths, and personal names from <em>The Mountain Echo.</em> The complete print index is available at the library. For more information see <a href="https://history.santacruzpl.org/omeka/items/show/134957#?c=0&m=0&s=0&cv=0">The Mountain Echo</a>.
Most of the indexed articles are available on microfilm in the Californiana Room or in the clipping files in the Local History Room at the Downtown branch. Copies of individual articles may be available by contacting the Reference Department - <a href="https://www.santacruzpl.org/contact/">Ask Us.<br /><br /></a>
<p></p>
While there is some overlap between this index and <a href="https://www.santacruzpl.org/historic_newspaper_index/">the Historic Newspaper Index</a><a> (approximately 1856-1960), they are different databases and are searched separately.</a>
Publisher
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Santa Cruz Public Libraries
Document
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Original Format
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PAPER
Dublin Core
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Title
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High stakes on the high seas
Subject
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Balboa (Boat)
Sinaloa (Boat)
Swanton, Fred
Gambling
Santa Cruz Bay Navigation Company
Creator
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Dunn, Geoffrey
Source
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Santa Cruz Style, v2n2, p60-63
Publisher
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Santa Cruz Public Libraries
Date
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2013-Summer
Format
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TEXT
Language
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EN
Type
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ARTICLE
Identifier
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SCS-V2N2-60
Coverage
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1900s
Santa Cruz (City)
Rights
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Reproduced by permission of Santa Cruz Style Magazine_LLC.
Tourist Attractions
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Title
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Faye Ellis Collection
Description
An account of the resource
A collection of articles, letters, maps, and photos describing the San Lorenzo Valley.
Faye Ellis moved to the San Lorenzo Valley in 1974, and started collecting a wealth of information on the history of this part of Santa Cruz County. Her research materials, covering the period from the 1840’s to the 1940’s, include interviews, photographs, biographies, family history charts, newspaper clippings, facts about businesses and buildings, and ephemera (newsletters, brochures, maps, etc.).
Only a small portion of her records have been digitized and added here.
See "Special Collections" for more information on how to access this material.
This project is supported by the U. S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian.
Creator
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Ellis, Faye
Publisher
An entity responsible for making the resource available
Santa Cruz Public Libraries
Source
A related resource from which the described resource is derived
Donated by Faye Ellis.
Document
A resource containing textual data. Note that facsimiles or images of texts are still of the genre text.
Original Format
If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data
PAPER
Dublin Core
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Title
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Cascade Ray
Subject
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Cascade Ray
Houses
Swanton, Fred
Creator
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Ellis, Faye
Publisher
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Santa Cruz Public Libraries
Format
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TEXT
Language
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EN
Type
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CARD
Identifier
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FE-NAME_CARDS=C67
Coverage
The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant
Brookdale
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The metadata element set that was included in the `files_images` table in previous versions of Omeka. These elements are common to all image files.
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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Faye Ellis Collection
Description
An account of the resource
A collection of articles, letters, maps, and photos describing the San Lorenzo Valley.
Faye Ellis moved to the San Lorenzo Valley in 1974, and started collecting a wealth of information on the history of this part of Santa Cruz County. Her research materials, covering the period from the 1840’s to the 1940’s, include interviews, photographs, biographies, family history charts, newspaper clippings, facts about businesses and buildings, and ephemera (newsletters, brochures, maps, etc.).
Only a small portion of her records have been digitized and added here.
See "Special Collections" for more information on how to access this material.
This project is supported by the U. S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian.
Creator
An entity primarily responsible for making the resource
Ellis, Faye
Publisher
An entity responsible for making the resource available
Santa Cruz Public Libraries
Source
A related resource from which the described resource is derived
Donated by Faye Ellis.
Document
A resource containing textual data. Note that facsimiles or images of texts are still of the genre text.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Swanton, Fred
Subject
The topic of the resource
Swanton, Fred
Creator
An entity primarily responsible for making the resource
Ellis, Faye
Publisher
An entity responsible for making the resource available
Santa Cruz Public Libraries
Format
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TEXT
Language
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EN
Type
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CARD
Identifier
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FE-NAME_CARDS-S366