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- Subject is exactly "River Street"
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River Street realignment, looking southeast from river level.
View of the River Street Sign from River Street, looking towards Highway 1 and away from the San Lorenzo River. The sign read, "Welcome to River Street, Downtown Santa Cruz." The sign was manufactured by the Arrow Sign company of Oakland, CA. Its…
The River Street Sign viewed from the intersection of River Street and Highway 1. It was bought and installed as part of a redevelopment project, but proved controversial. The City of Santa Cruz unsuccessfully offered the sign for sale on ebay in…
The River Street Sign as seen from River Street looking down River Street towards the mountains. The sign was approximately 36 feet long by 8 feet wide by 25.5 feet high. Designed by the San Francisco Architectural firm of Freedman, Tung and…