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- Subject is exactly "Pacific Avenue"
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The intersection of Pacific Avenue and Front Street. Prominent in the scene is the Tea Cup Restaurant & Cocktails located in the building known as the Flatiron.
The Grand Arch of the Native Sons of the Golden West on Pacific Avenue. For several years, Grand Parlors were held in Santa Cruz.
A view of shops and stores, down Pacific Avenue at Soquel Avenue. In the background, center right, is the Town Clock.
State Naval Militia on Pacific Avenue. The first building visible on the left is the Jefsen Garage. The first entry for Jefsen Garage appears in the City Directory for 1918-1919: "Chevrolet, Oldsmobile and Denby trucks, 287-301 Pacific Av."
Pacific Avenue storefronts, with the Rittenhouse Building in the center. Stores on the ground level: General Appliance, Dora Swink Dress Shop, Rittenhouse Bros. Men's Wear, Mode O'Day Frocks, and Rexall Drugs. On the second floor: Rittenhouse Lawyers…
The junction of Pacific Avenue (r.) and Front Street (l.). In the center is the Flatiron, built by Hugo Hihn in 1860. The first occupant of the ground floor was I. Blum's general merchandise store and later Tanner's drug store. The upper floor housed…
Front Street and Pacific Avenue (on the left with horsecar tracks). The Flatiron building is in the center.
View down Front Street which was called Main Street until 1866 and which was the city's principal business street at the time. Pacific Avenue is to the right, at an angle. The Flatiron is the building in the center between the two streets.
An unidentified parade (military? Liberty Loan?) along Pacific Avenue. The County Bank building is on the center left and the Town Clock is in the background.