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Also included are more than 350 full-text local newspaper articles on films and movie-making and on the Japanese-American internment.
In addition, this is an online index for births, deaths, and personal names from The Mountain Echo. The complete print index is available at the library. For more information see The Mountain Echo."]],["elementText",{"elementTextId":"1840007"},["text","Most of the indexed articles are available on microfilm in the Californiana Room or in the clipping files in the Local History Room at the Downtown branch. Copies of individual articles may be available by contacting the Reference Department - Ask Us.
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"]],["elementText",{"elementTextId":"1894645"},["text","While there is some overlap between this index and the Historic Newspaper Index (approximately 1856-1960), they are different databases and are searched separately."]]]],["element",{"elementId":"45"},["name","Publisher"],["description","An entity responsible for making the resource available"],["elementTextContainer",["elementText",{"elementTextId":"1839995"},["text","Santa Cruz Public Libraries"]]]]]]]],["itemType",{"itemTypeId":"1"},["name","Document"],["description","A resource containing textual data. 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Yet at the reopening of its Watsonville store after the\nLoma Prieta earthquake, new, upscale pricing prompted the comment, \"Ford's has forgotten this is still a community of\nfarms and farmworkers.\"\nThe unlikely founder was Charles Ford, a sickly farm boy born in 1824 in New Brunswick, N.J.\nLike his parents, he suffered from lifelong ill health. His mother died when he was a child. And when Charles was 14, his\nfather's death forced him to go to work in a Newark dry-goods store.\nFord's health problems gave him an interest in medicine. He soon was working for a pharmacist, who made it possible\nfor him to open his own drugstore in New York when he was 18. The teen-ager was dubbed \"doctor\" and within five\nyears owned two drugstores.\nDespite having had no childhood, Ford maintained a playful and humorous disposition and spirit.\nThe gold rush brought him to California in 1849, but in the midst of profitable mining, he was stricken and had to return\nhome to recuperate.\nIn 1850, he opened a store in San Francisco, and he came to Watsonville in the spud rush of 1852.\nThe Pajaro Valley was called \"Spud Valley\" because of all the potato farms established that year. Ford planted potatoes\non 200 acres leased from the Amasti Ranch. He also joined a Mr. Barney in building a small Main Street store to serve\nthe spud farmers.\nIn 1853, disaster struck. Overproduction made potatoes worthless, and, like other farmers, Ford left his crop rotting in\nthe fields.\nWith farms failing, the future of his farm supply store looked bleak. Many customers could only barter, yet this boosted\ninventory and sales.\nNow Ford's difficult childhood was proving to be the best school of all. He understood the needs and budgets of farmers\nand farmworkers, providing both supplies and a grocery outlet for farmers' crops, dairy and meats.\n1\n\n�He knew the dry-goods business, stocking clothing, housewares and furniture. A pharmacy gave him his customers'\npatronage in sickness and in health.\nSickness ended Ford's only term in the Legislature in 1861. In 1866, he gave half of his business to his bookkeeper, Lucius\nSanborn, for a year's worth of service and renamed the business Ford & Sanborn.\nFord & Sanborn established the Watsonville Mill near Corralitos. He had his lumberyard at his Main Street store, and\nthere was another yard in Pajaro.\nFord's lumber built the 1871 Mansion House hotel across the street from his store. Ford was the first name on its\nregister, and he lived there many years. That same year, he supplied the ties to bring the railroad from Gilroy to Pajaro,\nwhich made lumber-shipping more economical.\nIn 1873, this lucrative enterprise financed a charming two-story brick building to replace his original store, plus the\naddition of chain stores in Salinas and King City.\nWhen Sanborn retired in 1879, the business became Chas. Ford & Co. It was said Ford eventually owned one-quarter of\nthe town of Watsonville.\nFord traveled extensively in search of relief for his constant illnesses. He helped develop a health resort at Paraiso\nSprings near Soledad, where missionaries once had received the sick. And in 1881, Ford founded the resort of Camp\nGoodall (now the Pajaro Dunes site). The hotel and cottages, plus amusements such as a dancing pavilion, restaurant,\nrace track and ballpark, rivaled Santa Cruz as a bathing resort for a time.\nIn 1883, Ford's main store was expanded to the corner of Main and West Beach streets, and an elegant Eastlake\nItalianate structure with corner turret was designed by Alex Chalmers. Ford adjoined it with three brick warehouses on\nMain Street and, in 1884, a two-story expansion to the south.\nIn 1887, Ford was instrumental in bringing Claus Spreckels' sugar factory to Watsonville, with sugar beets a boon to local\nfarmers. Ford headed the fund-raising committee for the factory site and was the largest donor.\nAlthough a lifelong bachelor, Ford was rumored to have had a mistress on Rodriguez Street who supposedly is buried in\nthe Ford plot.\nFord died in 1890, and a portion of his estate went toward the improvement of Watsonville Plaza, over which his store\npresided.\nAs his mourners were leaving Pioneer Cemetery, they were shocked as the band struck up a rousing rendition of \"Ta-RaRa-BOOM-De-Ay\"! It was Ford's own request, to end his career on a high note, and those who knew him chuckled at\nFord's last laugh.\n\nSources\n\n\nThis article originally appeared in the San Jose Mercury News, February 23, 1993, p. 1B. Copyright 1993.\nReprinted with the permission of Ross Eric Gibson.\n\nThe content of this article is the responsibility of the individual author. It is the Library's intent to provide accurate local history\ninformation. However, it is not possible for the Library to completely verify the accuracy of individual articles obtained from a\nvariety of sources. If you believe that factual statements in a local history article are incorrect and can provide documentation,\nplease contact the Webmaster.\n\n2\n\n�"]]]]]]]]],["collection",{"collectionId":"8"},["elementSetContainer",["elementSet",{"elementSetId":"1"},["name","Dublin Core"],["description","The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. 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The content of the articles is the responsibility of the individual authors.\r\n"]],["elementText",{"elementTextId":"264220"},["text","It is the library's intent to provide accurate information. However, it is not possible to completely verify the accuracy of individual articles obtained from a variety of sources. If you believe that factual statements in an article are incorrect and can provide documentation, please contact the library."]]]],["element",{"elementId":"45"},["name","Publisher"],["description","An entity responsible for making the resource available"],["elementTextContainer",["elementText",{"elementTextId":"264216"},["text","Santa Cruz Public Libraries\r\n"]]]]]]]],["itemType",{"itemTypeId":"1"},["name","Document"],["description","A resource containing textual data. 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Reprinted with the permission of Ross Eric Gibson."]]]],["element",{"elementId":"49"},["name","Subject"],["description","The topic of the resource"],["elementTextContainer",["elementText",{"elementTextId":"1893116"},["text","Ford, Charles"]],["elementText",{"elementTextId":"1893117"},["text","Department Stores"]],["elementText",{"elementTextId":"1893118"},["text","Ford's Department Store"]]]],["element",{"elementId":"38"},["name","Coverage"],["description","The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant"],["elementTextContainer",["elementText",{"elementTextId":"1893119"},["text","Watsonville"]]]]]]],["tagContainer",["tag",{"tagId":"39"},["name","Biography"]],["tag",{"tagId":"7"},["name","Business"]]]],["item",{"itemId":"10047","public":"1","featured":"1"},["fileContainer",["file",{"fileId":"11846"},["src","https://history.santacruzpl.org/omeka/files/original/e209ca71139b36041af9fedbcbf08492.jpg"],["authentication","77b7e5f88667d43fc5b3e1abd762db02"]]],["collection",{"collectionId":"9"},["elementSetContainer",["elementSet",{"elementSetId":"1"},["name","Dublin Core"],["description","The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. 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A woman inside the store died from falling debris during the earthquake. Ford's was later razed."]],["elementText",{"elementTextId":"245083"},["text","Source of information: Ray Sherrod"]]]],["element",{"elementId":"38"},["name","Coverage"],["description","The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant"],["elementTextContainer",["elementText",{"elementTextId":"245084"},["text","Santa Cruz (City)"]],["elementText",{"elementTextId":"260877"},["text","1980s"]]]],["element",{"elementId":"46"},["name","Relation"],["description","A related resource"],["elementTextContainer",["elementText",{"elementTextId":"245085"},["text","Loma Prieta Earthquake, October 17, 1989: Facts and Statistics"]]]],["element",{"elementId":"47"},["name","Rights"],["description","Information about rights held in and over the resource"],["elementTextContainer",["elementText",{"elementTextId":"245088"},["text","This photograph is courtesy of Ray Sherrod."]],["elementText",{"elementTextId":"245089"},["text","Restrictions on Use"]]]],["element",{"elementId":"49"},["name","Subject"],["description","The topic of the resource"],["elementTextContainer",["elementText",{"elementTextId":"245090"},["text","Earthquake-1989"]],["elementText",{"elementTextId":"245091"},["text","Ford's Department Store"]],["elementText",{"elementTextId":"245092"},["text","Department Stores"]]]],["element",{"elementId":"45"},["name","Publisher"],["description","An entity responsible for making the resource available"],["elementTextContainer",["elementText",{"elementTextId":"245097"},["text","Santa Cruz Public Libraries"]]]],["element",{"elementId":"42"},["name","Format"],["description","The file format, physical medium, or dimensions of the resource"],["elementTextContainer",["elementText",{"elementTextId":"245098"},["text","Image"]]]],["element",{"elementId":"44"},["name","Language"],["description","A language of the resource"],["elementTextContainer",["elementText",{"elementTextId":"245099"},["text","En"]]]],["element",{"elementId":"51"},["name","Type"],["description","The nature or genre of the resource"],["elementTextContainer",["elementText",{"elementTextId":"245100"},["text","PHOTO"]]]]]]],["tagContainer",["tag",{"tagId":"24"},["name","Buildings"]],["tag",{"tagId":"25"},["name","Disasters and Accidents"]]]],["item",{"itemId":"10032","public":"1","featured":"1"},["fileContainer",["file",{"fileId":"11831"},["src","https://history.santacruzpl.org/omeka/files/original/394130038444c67188e617c0eebf23c7.jpg"],["authentication","ae9444cd5b4ab95bd8a1f7776aeea48d"]]],["collection",{"collectionId":"9"},["elementSetContainer",["elementSet",{"elementSetId":"1"},["name","Dublin Core"],["description","The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. 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